Professional photographer's camera.

How many days has your home been on the market? It’s a question that strikes fear in any home seller. When a house doesn’t sell quickly and has been on the market for a long time, potential buyers start to ask questions, or worse, make assumptions. You can reduce this risk from the get-go with great pictures of your listing. This doesn’t mean using your cell phone or having a friend with a fancy camera come by. You need help from a pro. Consider bringing in a professional real estate photographer. The money you shell out up front can save you from a stalled home listing. Great real estate photos can help homeowners sell their homes faster and for more money, just like a really good home staging.

 A Picture Paints a Thousand Words

You want to get people in the door to look at a home when it’s on the market. In this day and age, an open house sign just doesn’t cut it. Homebuyers are scouring the Internet for listings. 98% of them say photos are how they investigate a property. They want to see pictures before they decide if they want to take the time to see it in person. Websites like Zillow and Trulia are full of homes for sale. The ones with professional photos tend to stand out. The more attractive the photos, the more prospective buyers will want to visit. The more showings you have, the faster a home will sell. Studies show homes with professional photographs sell 32% faster and spend half as long on the market.

Tricks of the Trade

A professional real estate photographer will capture a home from the buyer’s viewpoint. They will know what angles and lighting is the best and will make sure the photos really capture all of the beauty of the home. Quick snapshots often misrepresent the size of a room or fail to capture unique details. Professional photographers pride themselves on their eye for details. They will also have the right equipment for the job, including various lenses and filters. They will also be familiar with photography techniques incorporating space and composition that will enable the photos to truly represent the beauty of your home.

Return on Investment

The money you shell out to hire a professional to take photos of a home is typically well worth it. Not only can it save you the time you would typically spend taking photos, uploading them, creating a slideshow and virtual tours, etc., but it can actually make you money. A report by Redfin shows homes priced at $200,000 and above that have high-quality, professional photography included in their listings sell for $3,000 to more than $11,000 over market value. Arial and/or drone photos add even more. It shows off the entire neighborhood and makes almost any property look more high-end.

Real estate photos are an extension of staging a home to sell. So, hiring a professional photographer is definitely worth it. Can you really afford not to use a pro? Selling a home doesn’t have to be stressful. Amberwood Real Estate understands this. If you are ready to update your photos and direct more buyers to your listing, contact us today.