To increase your salary as a real estate agent, you need to be successful at selling. What makes a good realtor is the ability to communicate well, network effectively, market strategically, and negotiate successfully. You are not just a salesperson, but an advocate for your client, a business manager, and a marketer. When you are successful at selling, your commissions will go up, and your take home salary will rise along with them.Smiling young woman with dark hair sitting at a desk with papers and a laptop

How to Be a Successful Real Estate Agent

Good marketing is key for selling real estate. When you are representing the seller, your job is to market their home aggressively. This means helping your clients understand the importance of staging their home, taking professional photographs of the home, using all marketing channels, social media, and print materials to advertise, and working to make their home stand out. If one strategy isn’t successful, be prepared to pivot. High quality is crucial in everything you share. Your online pictures, descriptions, and print materials need to look professional and reputable. When you are the listing agent selling real estate, you cannot let up on marketing homes for your clients.

Communication Makes a Good Realtor Great

You can’t rely on clients to tell you what they need without help from you. While communication is a two-way street, you need to be in the driver’s seat at all times and keep the lines open. Your sellers need to understand what is going on once their home is on the market, and your buyers need to know that you are hustling for them. It is your responsibility to get all the feedback you can throughout the process and share that information with your clients. While the feedback may be for issues out of your client’s control, by communicating, they will have tangible proof that you are working for them. You can’t top a higher cash offer, but you can let your clients know that you are strategizing the best way to make them stand out. You can’t increase the square footage of the house you’re selling, but you can help your clients highlight the advantages beyond size. Most importantly, if your clients reach out, you should always expect to respond within the hour if possible, especially for new clients. A successful real estate agent has satisfied clients who will recommend them to others they know.

Self-Motivation is What Will Increase Your Salary

You are your own boss as a real estate agent, and this can be both a blessing and a curse. Even if you work under a broker, you are an independent contractor and responsible for your own business. You need to have great attention to detail and an organized business sense to track your income and expenses. You need to be ready to push yourself to hustle. Invest in yourself. Make sure that you look professional, your car is always clean and ready to go, and you are always ready to put your best foot forward and work for your clients. You’ll need to work long hours to be successful, and if you do this with enthusiasm and passion, it will come back to you in a good way.

Attention to detail, negotiating skills, the drive to hustle, and a winning personality will all contribute toward your success as a great real estate agent. If you make real estate your career and want to increase your salary, focus on becoming a great marketer, a stellar communicator, and develop a drive to work hard every day. We are always looking for talented agents to join our team. To learn more about employment opportunities, contact Amberwood Real Estate today!