How to Get More Leads from a Real Estate Open House
When considering how to sell a home fast, holding an open house is almost always a strategy to use. Even during the pandemic, you can hold a virtual open house to get your listing in front of more potential buyers. The challenge is how to turn those who visited the open house from lookers to real leads. There are a few ways to make sure you capture all the potential from an open house.
Effective Social Media Presence
Social media can be an excellent tool for your open house. A real estate agent can livestream from the event while touring the home, answering questions, and talking to clients in real time. Buyers will be able to see the property, and you will end your stream with a record of which accounts were watching and asking questions, providing you with the names of those to follow up with.
Use an App for Sign In
No matter if your open house is virtual or in-person, having a record of who attended is crucial. One of the most frustrating parts of an open house is seeing an incomplete, difficult to read, or incorrect sign in sheet. If you don’t have the buyer’s information, you can’t follow up. Apps that visitors sign into for an open house attendance make this easy. The app asks custom questions and will send you all their contact data. You can follow up via phone, email, social media, or text messaging.
Send Your Visitors a Follow Up with Virtual Staging
Technology is evolving rapidly, and you can turn lukewarm leads into hot leads by offering open house visitors something extra. To help buyers visualize how a space will look with different furniture or a different use, offer them the option to see how a certain room would look for their needs. You can use virtual staging (available on Fiverr) to show these visitors how a guest room would look as a home office, a nursery, a playroom, or a craft room.
Follow Up with Three Features that Make the Home Stand Out
When you follow up with open house visitors, don’t send a generic email. Focus on what you remember about meeting those particular clients and focus on a target of three features that should make the home stand out to them about other homes they may be looking at. Is the layout what they were looking for? Is the yard big? When visitors to your open house realize that you took the time to listen to them and respond with a targeted follow up, they’ll know you are willing to go the extra mile and could easily become a client.
Hold a Raffle for All Visitors to Collect Info
The best way to get a visitor to share their contact information? Make it worth their while with an incentive. Offer a prize (a local gift card, a Google home) to all visitors who respond to your follow up. While not everyone will win, people will be more willing to open your emails and listen to what you have to say.
The best way to get leads from an open house is your attitude about open houses. If you approach an open house with excitement and energy, visitors will feed off of that energy. Mindset is everything when it comes to turning leads into potential buyers. Are you an out-of-the-box thinker looking to grow your real estate clientele? We’re always looking for motivated, creative people to join our team. Contact Amberwood Real Estate for more information about becoming a real estate agent with us.