The strategies behind holding an open house may have shifted in the past few years, but when done right, an open house will still benefit both the seller and the buyer. As the real estate agent, part of your job is to get more buyers into an open house, both to benefit the seller, but also to build and maintain a strong roster of potential buyer clients. An open house is a great way to market yourself as well as the house, and getting the right people there is crucial. There are ways to make your open house stand out and get the right buyers coming to you.

Couple with real-estate agent visiting house for sale.

When Should You Utilize an Open House?

In some cases, an open house may not be the best use of your time. However, if you are selling a home that is unique, or if you are selling a home in a busy, high demand area, an open house can be a great selling tool. If competition among buyers is fierce, hosting an open house can mean multiple offers.

When Should You Host an Open House?

Most open houses are held on weekends, and traditionally, this is when realtors will see the highest attendance. There isn’t much of a difference between Saturday and Sunday, although some experts claim that more families are interested in visiting open houses on Sunday, while young couples and empty nesters prefer to visit on Saturday. However, there is a growing trend to try a “rush hour” open house on weeknight. A Thursday between 4:00 and 7:00 may not be traditional, but it will allow your clients to get in more home visits, as well as see the home at a time when they will be arriving home from work, which is a different, cozier light than a typical weekend afternoon.

How Should You Market Your Open House?

Utilizing social media is crucial to market your open house. Create a featured blog post on your business website highlighting the features of the home. Use online real estate sites such as Zillow and Trulia to market your open house. Create a Facebook event and make it public. Include a thorough description with pictures. You can even share an open house on Facebook marketplace, which will help you reach a wider audience. Make sure you are using the best quality photos to increase interest in the open house. When promoting your open house on social media, use relevant hashtags such as:

  •   #openhouse
  •   #curbappeal
  •   #househunting
  •   #homesin[location]

Using Physical Signs for Your Open House

You want to make sure that any potential buyers can find the home easily. Make sure you have signage clearly visible at all the entrances to the neighborhood, as well as at the home itself. Successful open houses often use between 10 and 15 signs. The message on the sign should be simple and clear – the date, time, address, and agent’s contact information. While many buyers decide in advance what open houses they plan to attend, the right signage can attract buyers who just happen to be passing through the neighborhood.

Make the Home Unforgettable During the Open House

To make the best use of your open house, you need to make the home look unforgettable. Work with the sellers to ensure that the home is pristine inside and out, decluttered, full of natural light, and staged. Having fresh baked goods, flowers, candles, and other touches can really wow potential buyers. Make sure the homeowners leave for the duration and let you do what you do best, and market the home while speaking candidly to buyers.

An open house allows you to show off the home to a wealth of buyers. Even if the buyers are not interested in that particular home, a successful open house can increase your roster of potential clients who you may be able to interest in other properties. And when an open house is successful in helping your clients sell their home fast, they are much more likely to recommend you to their friends and family. Putting these tricks in action will certainly help you market your open house for success, and if you’re interested in learning more about becoming a real estate agent with us, contact our office today! We are always looking for talented agents to join our Amberwood Real Estate team. Let’s talk soon.