To be successful selling real estate, you need to understand your responsibility as a listing agent. When you are working for the seller, you are responsible for getting the home priced right, marketed well, and closed successfully. Your clients are trusting you as the expert to guide and advise them through the process, and that is a big responsibility for a listing agent.

Real estate agent working with a couple interested in buying a home.

Set the Right Price

Pricing a home correctly involves balancing many different factors. As the listing agent, you should have a good understanding of the market, the neighborhood, and the price that you need to set to get the right offer. Some agents may have to work with their clients to find the perfect balance between pricing the home too high off the homeowner’s perceived value and pricing the home too low just to try and sell the home quickly. Pricing a home too high means that the home will likely sit on the market as savvy agents know it is overpriced, and after several weeks of this, the home may develop a reputation that something is wrong with it. Pricing a home too low will cause your sellers to lose out, and your reputation will suffer. You need to understand how to set the right price, as well as how to advise your clients to trust your expertise.

Selling Real Estate Means Marketing

Good marketing is key for selling real estate. Your job is to market the home aggressively. This means helping your clients to stage the home, taking professional listing photographs, using all marketing channels (not simply MLS), social media, and print materials. If one strategy isn’t successful, be prepared to pivot. Everything you share, whether it is online or in print, needs to reflect high quality.

A Good Listing Agent Understands Communication

You should not simply take a listing and expect not to contact your clients again until you have an offer. Your sellers need to understand what is going on once their home is on the market. It is your responsibility to get all the feedback you can and share that information with your clients. Even if the feedback isn’t something your clients can control (such as the square footage or the location), by communicating, they will have tangible proof that you are working for them. If your clients reach out, try to respond within the hour.

Negotiate with the Right Buyer

There are many buyers who may act interested in the house, but it’s your job to weed out those who are simply not qualified. Pre-qualification isn’t enough anymore. Before you encourage your sellers to consider an offer, make sure that the buyers have gone through the process to get approval for their financing. Once you have the right buyer, a good listing agent will fight for the best possible contract for their clients. Look at all the factors and be ready to advise your clients on how to respond to each offer.

Selling Real Estate Means Representing the Seller

It is your job to represent the seller at every point of the selling experience. Your job doesn’t end with an accepted offer. This means being there to represent them at the inspection, the appraisal, and the closing. You are there to make sure that the interests of the seller are taken care of during the escrow process as well.

A successful listing agent will gain the trust of their clients. The sellers will leave every interaction feeling as though their agent is on their side and ready to represent them and fight for their best interests. When selling real estate, your clients need to trust that you know what you are doing and have the expertise to get them the best possible price for their property. By earning that trust, you can be a successful listing agent. We are always looking for motivated, energetic agents to join our team. If you’re interested in selling real estate, contact Amberwood Real Estate to learn more about working with us.