Smiling real estate agent talking to a client on the phone.

Becoming a real estate agent can be the beginning of a very rewarding career. However, a successful real estate agent needs clients, and building a client roster can be a challenge at the outset. It can be easy to become discouraged, but new real estate agents can get clients with some work.

The Challenge of Becoming a Real Estate Agent

Real estate is a competitive business. There is plenty to go around, but when you are just becoming a real estate agent, it can feel difficult to break in and build up a network and client base. Some agents get discouraged quickly and may give up before ever establishing themselves, but that doesn’t need to be the case. Getting started will take some effort. New real estate agents will need to work hard and market themselves to build their client base.

Use Social Media

Create a social media presence for your business and share that page on your personal social media as well. Build a consistent brand. Don’t limit what you post to listings that are only of interest to those actively in the market for a new home. Share blog posts on home renovation, home décor, mortgages, and anything else that brings people to your page even when they aren’t in the market for a home. When you have content available to potential clients, your name will be in their minds when they are ready to use an agent to buy or sell. Having a website is another powerful tool, and you can use your social media to direct potential clients. Your website should include your credentials, the area you service, and, most importantly, your contact information. Make sure you put the work into your website and use keywords that will bring potential buyers to you.

Reach Out to “For Sale by Owner” Properties

Those who are trying to sell their house on their own want to avoid realtor commissions. While it is possible to sell your home without a realtor, it can take much longer to find a buyer and is often much more work than they anticipate. Search online and drive through your target areas, making a note of these properties and how long they’ve been on the market. Contact the owners and offer your services. Some will decline, but others may be interested, especially if their homes haven’t gotten much traffic.

Let People Know You’re Interested in their Business

Early in your career you need to be proactive and work to generate business. Start with your personal network. While you shouldn’t harass your friends and family, you can make your new profession known. Reach out to neighbors, co-workers, family, and friends and let them know that you are available to help with real estate needs. Let them know that even if they aren’t in the market, you would appreciate them letting their circles know that you are in the business. People want a real estate agent they can trust, and having a recommendation goes a long way. Using business cards is a great way to do this as well. You may need to step out of your comfort zone, but it’s important in the early stages. Strike up conversations and hand out business cards during your daily errands at the post office, grocery store, or anywhere you are in the community.

Take Advantage of Broker Leads

Most real estate agents work under a broker. When looking for a real estate brokerage to partner with, look for a company that will offer leads to their agents. You will schedule time to work in the office, which usually consists of answering phone calls and helping walk in clients. Office duty will be shared by a few agents, who will share the leads that come in during their office hours. Early in your career as a real estate agent, this is a great way to build up your initial roster.

There are challenges to becoming a real estate agent. Breaking into the business can take time and plenty of hard work, but all real estate agents start somewhere. If you are willing to put in the effort, becoming a real estate agent can be very rewarding. Interested in learning more about joining our team? Contact us today to find out how!